Concept Paint is an innovative line of experimental paints. Experimenting to demonstrate what is technically possible in terms of sustainability, alternative raw materials and methods in paint production.
Ready for the next revolution in paint? For four generations, we have been setting the standard for progressive innovation.
Concept Paint is an initiative of Royal Van Wijhe Verf B.V.
70% biobased
Biodegradable
High-gloss exterior paint
85% reduction in fossil raw materials
Concept paint: BIOmotion70
A revolutionary exterior lacquerThe high-gloss exterior lacquer with 70% renewable raw materials. With the same performance as conventional lacquer.
Our first concept paint
Flower Power wall paint
Flower Power is a 99% fossil-free wall paint without titanium dioxide and without microplastics. The paint contains natural colourants and a biodegradable binder, significantly reducing its ecological footprint.
Colour power from nature
1/6 footprint compared to current wall paint
No microplastics
No titanium dioxide
“We are hopeful and optimistic about the future, and it is about time to turn dreams into action.”
Marlies van Wijhe
CEO, Royal Van Wijhe Verf
Our mission: a greener future.
To introduce the market to and inspire it with what could be possible more quickly, we have launched our concept paints philosophy. We create space for innovation, where we experiment with innovative, sometimes still raw materials. We use alternative raw materials in part. Previews to see what’s on the horizon. You can see, touch and experience it, but you can’t buy it yet. Change begins with the first step.
With Concept Paint, we are taking things a step further together, because nothing will ever be the same again.
'I understand young people's concerns. Our generation has left a mark that has led to an urgent climate problem. I feel that responsibility. We are hopeful and optimistic about the future, and it is high time to turn dreams into action'. Change starts with the first step. Will you join us?
Marlies van Wijhe
CEO, Koninklijke Van Wijhe Verf
Concept Paint is an innovative line of experimental paints. Experimenting to demonstrate what is technically possible in terms of sustainability, alternative raw materials and methods in paint production.
Ready for the next revolution in paint? For four generations, we have been setting the standard for progressive innovation.
The high-gloss exterior lacquer with 70% renewable raw materials. With the same performance as conventional lacquers
Our first Concept Paint:
Flower Power wall paint
Flower Power is a 99% fossil-free wall paint without titanium dioxide and without microplastics. The paint contains natural colourants and a biodegradable binder, significantly reducing its ecological footprint.
Our mission:
A green future
To introduce the market to and inspire it with what could be possible more quickly, we have launched our concept paints philosophy. We create space for innovation, where we experiment with innovative, sometimes still raw materials. We use alternative raw materials in part. Previews to see what’s on the horizon. You can see, touch and experience it, but you can’t buy it yet. Change begins with the first step.
With Concept Paint, we are taking things a step further together, because nothing will ever be the same again.
'I understand young people's concerns. Our generation has left a mark that has led to an urgent climate problem. I feel that responsibility. We are hopeful and optimistic about the future, and it is high time to turn dreams into action'. Change starts with the first step. Will you join us?
Marlies van Wijhe
CEO, Royal Van Wijhe Verf
